DIGITAL SOLUTION FOR POPCORNERS
PopCorners, a family of non-GMO corn popped snacks that proves health and taste can coexist. With non-GMO corn, no gluten, no nuts, never fried and just simple ingredients, these chips are bursting with flavour. While there was a lot of excitement around their re-branding and new bold and colourful new packaging, Walmart was putting pressure on the brand to perform at increasing levels. The goal was to increase PopCorners velocity at Walmart otherwise there was a risk of being delisted. In turn, PopCorners needed to find a solution that was efficient and effective.
GreenFresh presented PopCorners with a plan to increase their brand awareness and drive sales. Our plan was to run geo-targeted ads to increase traffic to both online and in-store. Geo-targeting Walmart locations allowed us to find nearby consumers and geo-target individuals to the nearest Walmart location or online in Canada. Our next step was to determine the proper month to implement the geo-targeting strategy. The first promotional ad we launched in March to bring awareness to the bold and colourful new packaging, and the second to run in April to tie into a promotional period and drive consumers to purchase PopCorners while on Roll-Back.
Our team created custom content and copy-write captions for both of the geo-ad campaigns, we launched their new packaging on Walmart.ca and we coordinated all of efforts back to Walmart management to help increase our collaboration and success
Our first promotional advertisement that launched in March to create brand awareness - we executed a carousel styled ad. Carousel ads are most popular on Instagram and Facebook, where you can showcase a number of images to improve your chances of a conversion or sale. In house we designed individual images of each flavour to showcase each SKU Walmart carries in store and online.
Our second promotional advertisement that launched in April to tie into a promotional period - we designed a landscape image. Our landscape image showcased all SKUS available at Walmart for purchase with bright and vibrant colours of the packaging and the Walmart logo. Between both promotional advertisements that we geo-targeted towards Walmart locations we targeted consumers who were interested in healthy snacks and who lived within 10km radius of a Walmart location in Canada or were more likely to buy online
After completion, our ads reached over 490,000 people, was viewed over 914,000 times and generated over 1506 clicks to Walmart.ca. This resulted in an average of 74% lift increase across all SKUS in POS Qty and an average of 84% lift increase across all SKUS in POS sales.
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